fbpx
The annual Global Impact Conference 2022 brings together visionary business leaders to revolutionize educational systems and inspire collaborative actionRead more APO Group announces content partnership with Pan-African broadcaster VoxAfricaRead more MainOne, an Equinix Company’s MDXi Appolonia Achieves Tier III Constructed Facility certification (TCCF), Now Most Certified Data Center in GhanaRead more United Nations High Commissioner for Refugees (UNHCR) warns rising tide of hunger, insecurity, and underfunding worsening gender-based violence risksRead more The Royal Thai Embassy presents the cultures of Thailand at the Association of Southeast Asian Nations (ASEAN) Festival in KenyaRead more Climate change is the biggest global threat, young people in Africa and Europe tell European Investment Bank (EIB), Debating Africa and Debating EuropeRead more $2 million in prizes awarded at Conference of the Parties (COP27) to African youth-led businessesRead more Africa and Europe’s top business and public sector leaders gather to chart Africa’s economic rebirthRead more Senegal to Host 8th All Africa Music Awards (AFRIMA), Tagged The Teranga EditionRead more The Thai delegation’s active participation at the 145th Assembly of the Inter-Parliamentary Union (IPU) in KigaliRead more

Musk ‘kills’ new Twitter label, hours after launch

show caption
Twitter is changing under new owner Elon Musk./AFP
Print Friendly and PDF

Nov 10, 2022 - 03:14 AM

SAN FRANCISCO — Twitter on Wednesday unveiled — and then almost immediately scrapped — a new gray “official” label for some high-profile accounts as Elon Musk struggles to revamp the highly influential platform following his $44 billion buyout.

“I just killed it,” Musk tweeted just hours after the new tag was added to government accounts as well as those of big companies and major media outlets.

“Please note that Twitter will do lots of dumb things in coming months. We will keep what works & change what doesn’t,” the world’s richest man added to explain the U-turn.

The sudden change of heart will invite further scrutiny of Musk’s plans for Twitter a week after he laid off thousands of workers and drew a massive drop in spending by advertisers, who are wary of the site’s direction.

The botched rollout came out ahead of the hotly anticipated introduction of a revamped subscription model in which the site’s famed blue checkmark would be made available for a fee of $7.99.

The blue tick has been a mark of an account’s authenticity and doubts emerged that public figures or media outlets would pay for it. The official gray tag was seen by observers as a workaround to solve that problem.

The rollout of the new official label began on Wednesday and was on the accounts of companies such as Apple or BMW and public ones such as the White House and major media outlets.

But only a few hours later, it was gone.

Musk took control of Twitter after a drawn-out back-and-forth legal battle in which the mercurial tycoon tried to renege on the deal.

It emerged on Tuesday that Musk sold $4 billion worth of shares in Tesla to help pay for the deal in which he took on billions of dollars in debt.

The $7.99 subscription idea is seen as one way to overcome the loss in advertisers since Musk took over the company.

Twitter last week fired half of its 7,500 employees which Musk said was necessary as the company was losing four million dollars a day.

LMBCNEWS.COM uses both Facebook and Disqus comment systems to make it easier for you to contribute. We encourage all readers to share their views on our articles and blog posts. All comments should be relevant to the topic. By posting, you agree to our Privacy Policy. We are committed to maintaining a lively but civil forum for discussion, so we ask you to avoid personal attacks, name-calling, foul language or other inappropriate behavior. Please keep your comments relevant and respectful. By leaving the ‘Post to Facebook’ box selected – when using Facebook comment system – your comment will be published to your Facebook profile in addition to the space below. If you encounter a comment that is abusive, click the “X” in the upper right corner of the Facebook comment box to report spam or abuse. You can also email us.