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Binance Signs Cristiano Ronaldo for Exclusive Partnership

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PORTO, PORTUGAL - MARCH 24: Merih Demiral (L) of Turkiye in action against Cristiano Ronaldo (R) of Portugal during the play- off round semi-finals of the 2022 FIFA World Cup qualification UEFA match between Turkiye and Portugal at Dragao Stadium in Porto, Portugal on March 24, 2022. ( Burak Akbulut - Anadolu Agency )
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Jun 24, 2022 - 09:20 AM

PARIS, France, June 23, 2022/APO Group/ — Binance (www.Binance.com), the world’s leading blockchain ecosystem and cryptocurrency infrastructure provider, today announced that it has kicked off an exclusive, multi-year NFT partnership with Cristiano Ronaldo, one of the greatest footballers to ever play the game. Through this partnership, Binance will launch a global campaign aiming to give Ronaldo’s fans an introduction to Web3 with a compelling entry point into the world of NFTs.

Over the course of the agreement, Cristiano Ronaldo and Binance will create a series of collections for sale exclusively on the Binance NFT platform. The first collection will be released later this year and will feature designs created in collaboration with Ronaldo.

“Cristiano Ronaldo is one of the world’s best footballers, and has transcended sport to become an icon in multiple industries. He has amassed one of the world’s most dedicated fan bases through his authenticity, talent, and charity work,” said Binance Founder and CEO “CZ” (Changpeng Zhao). “We are thrilled to provide his fans with exclusive engagement opportunities to connect with Ronaldo and own a piece of iconic sports history.”

“My relationship with the fans is very important to me, so the idea of bringing unprecedented experiences and access through this NFT platform is something that I wanted to be a part of,” said Ronaldo. “I know the fans are going to enjoy the collection as much as I do.”

The Cristiano Ronaldo NFT collections will be available exclusively on Binance NFT at www.Binance.com/en/nft/home. Source: APO Group

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